ParadisoPresents

Digital Marketing Resources for the Independent Insurance Agent

Let’s Talk About Your “Why”

by Chris Paradiso | Feb 5, 2015 | Being Successful, branding, Digital Marketing, independent insurance, insurance marketing, marketing, Social Media, Tips & Tricks

Have you seen the iconic 2009 TED Talk by Simon Sinek? The talk was about how great leaders must inspire trust, cooperation, and action. If you have NOT seen or heard that talk PLEASE drop everything you're doing and watch it. Simon talks about a simple but...

Blogging- Is It Still Important?

by Chris Paradiso | Feb 2, 2015 | Blog, Marketing Tips For Insurance Agencies, SEO, small business, Tips & Tricks

There is still some debate out there in the business world as to whether blogging is still relevant in today’s social media marketing environment. It is a very good question, and I get asked it on a weekly basis. Here is my approach in answering that question:...

‘The Right Stuff’ for Your Agency

by Chris Paradiso | Jan 30, 2015 | Digital Marketing

The Right Strategy for Your Agency What are we trying to accomplish with our agency’s visual content? Who is our agency’s audience, and what content do they crave from us? What problems does our agency have to solve? How can our agency best position our brand...

Social Media IS on Your Side: 3 Common Misconceptions

by Julia Czelazewicz | Jan 30, 2015 | Being Successful, Blog, Digital Marketing, marketing, Marketing Tips For Insurance Agencies, SEO, small business, Social Media

1. Social media and the digital world is not “real” and cannot be not genuine. Interactions in the digital world may not hold the same quality as person to person communication; however, this does not mean these interactions mean nothing. They can actually mean a...

Oops I Did It Again- Time to Break the Habit!

by Chris Paradiso | Jan 29, 2015 | Digital Marketing

Recently I spoke at an insurance conference about success in social media marketing, and shortly thereafter finishing my speech, a young insurance professional walked up to me and asked if I could take a few minutes to explain to her what I thought were the twelve...

An Event You Will NOT Want to Miss!

by Chris Paradiso | Jan 19, 2015 | Digital Marketing, Events

We at Paradiso Presents have partnered up with Travelers insurance Company to bring to you a two day social media workshop for insurance agents who want to bring a positive ROI to their agency. The workshop will take place April 9th and 10th at Travelers Claims...