ParadisoPresents
Digital Marketing Resources for the Independent Insurance Agent
The Social Media Automation Strategy for Your Agency
When I think back to being in grammar school, I think about my wardrobe and how my mother had it fully automated for me. I had certain shirts for Monday, certain pants for Tuesday, and so on. I have to say it was quite the system. Automation plays a large role in my...
FUEL Your Creative Content
Anyone can be taught how to do something, but true success lies within the people who can do something to the fullest. People who master a skill know that skill not only as an action, but as a concept. Now, let’s relate this to content marketing. If you already know...
Why Visual Content Marketing is KING
As an agency owner who loves marketing, I wanted to take a few minutes and give you my reasoning behind why I feel visual content marketing is King. I'm sure there will be a lot of emails that come to me disputing my theory, but that’s okay because we all have a...
Story Telling within your Agency’s Content
Let's talk about storytelling within your agency’s content. Despite all the hype of big data and the necessary importance of creating content, the role of storytelling helps prospects and clients put themselves in the shoes of the people within the story. My goal is...
The New Google Penguin Update and Your Agency’s Online Presence
The new Google Penguin algorithm aims to decrease search engine rankings of websites that use forbidden link building. This most recent update was released on 17th of October, and it’s the sixth installment of this algorithm thus far. It focuses on spammy backlink...
Optimize B2B Content Throughout the Sales cycle for Your Agency
Everyone hears and reads about social media marketing and content marketing, but let’s get into the sales side of optimization. Let’s dig into the B2B side of things! The first thing we need to do is integrate and align our agency’s tactics. About 90% of B2B...