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Did you ever wonder about making your insurance website more appealing to the three core search engines (Google, Bing and Yahoo?). First I would say forget about Bing and Yahoo. Why? The stats don’t lie – 79% of people use Google. In my opinion, that’s where your focus should be.
Have you been scared off by the high costs that SEO specialists charge for their services? If so, I have some good advice for you and your agency. There are only a few very effective ways to get good search engine rankings by doing it yourself. These techniques are not very difficult to learn and only really require some small amounts of time and patience on your part or you’re marketing team’s part. Let’s get started with a few techniques that you and your agency can do.
Your Agencies Domain Name
The trick here is to register a domain name for your agency so your customers can remember and the search engines think is relevant to you and your agency. Use words in your domain name that describes the insurance your agencies trying to ssell. For example, don’t call your site www.SmithAgency.com, if you sell insurance. Your better off calling your sitewww.SmithInsuranceAgency.com. Simply because we need to ensure that the potential customer doesn’t have to remember what he or she needs to input a hyphen every word… (YES I’ve seen 39 character domain names with a hyphen in between every word and I can assure you that no one will remember that domain.)
Title Tags Matter
Search Engines value the contents of the Title Tag when ranking your site for keywords. Put your most important keywords in your title tags, using singular and plural versions of each word. Make your tags different and specific for each page on your insurance agencies site. For example, using “EPLI” won’t always work. Spelling out “Employment Practices Liability Insurance” may be a better option. Your Title Tags should be concise (keep it to 65 characters) and should be topically relevant.
Meta Descriptions
Although Meta Descriptions are no longer used as part of the ranking algorithm, they should still be a key piece of your optimization strategy. The Meta Description tag is used by search engines to display a short description of your webpage.
You should limit your Meta Description to about 150 characters, or else it may become truncated in the search engines results pages. Although the Meta Description tag is no longer a ranking factor, they should still include your agencies target keywords as it can help elicit higher click through rates. Like the Title Tags, you should have a unique, relevant, and compelling Meta Description for each page of your website.
Image ALT Text
The Image ALT text is used for a very short description of an image, giving you another are to incorporate some of your target keywords.
The world has gone visual, so please stay focused on great visual content because it matters to your agencies bottom line. Your content needs visuals and without them your content is going to be skipped over.
Keyword Density
“Keyword density” is defined as the percentage of your content that is comprised of your target keywords. Although not something that many people talk about anymore, it is something to be mindful of. While there is no magic percentage, it’s important to include your keywords whenever it seems to natural to do so. You should feel free to use plurals and synonyms of your keywords throughout your copy, but keyword stuffing should be avoided at all costs.
I would recommend you to use the H1 and H2 heading tags to elevate your important agency keywords within your agencies website. The agency keywords contained in those tags are considered more important by search engines.
Your Agencies Inbound Links
Getting inbound links should be considered one of the most most important pieces of your SEO strategy. All of the major search engines use inbound link metrics as part of their ranking algorithms.
Links from other highly ranked sites are very valuable and will increase the overall authority of your agency website. Contacting other website owners that you may do business with and asking them for links is a good starting point. The sites linking to you should not be your competitors, so insurance agency to insurance agency may hurt you depending on where they are located. As an example, a motorbike repair shop would benefit by exchanging links with a motorbike trail site.
When arranging a link exchange, make sure that your important agency keywords are included in the anchor text. Search engines use anchor text when they try to figure out the relevance and importance of your web pages. This is a very important step, so please make sure to handle this with care because if done right it can help you and you agency out a lot but if done wrong it can back fire on you. Like keyword density, it’s all about balance and should not seem forced or spammy.
Keep in mind, when working with an SEO specialist they will have numerous other tricks and techniques, but here are just a few techniques you can do and not spend all kinds of money.
All the best with your online marketing but lets always remember if you want big time results you will have invest in a SEO specialist our agency does and we spend 500 to 1k a month an and I have to say he more than pays for himself so if you want advice please call me or email me cause like you I am an insurance agent not an SEO Guru!
