ParadisoPresents

Social Media Resources for the Independent Insurance Agent

Lessons Learned Regarding Best Practices With Facebook For Insurance Marketing

by Christopher Paradiso | Nov 20, 2013 | Blog, Facebook

Having a successful marketing strategy within my agency requires learning from my mistakes. When we learn from these mistakes, we grow as a business, and it is absolutely crucial for our business to continue in its learning and growing. I wanted to share with you a...

Our Analysis Of The McKinsey Report

by Christopher Paradiso | Nov 18, 2013 | Blog

While many believe the McKinsey report has caused quite a stir in the insurance industry as of late, I don’t believe that’s an accurate assessment. The information in the report has pushed insurance agents to a point of fear, chiefly from its statement regarding the...

The Best Business Investment Many Insurance Leaders Missed

by Christopher Paradiso | Nov 14, 2013 | Blog, Brand Camp

Last week I was in Baltimore for Brand Camp 2013 put on by Peter van Aartijk and Rick Morgan. This was the second brand camp I have attended. Different than last year's focus which was the anatomy of your brand, this year's focus was on the ripple affect. I have...

What My Grandfather Taught Me About Veterans Day

by Christopher Paradiso | Nov 11, 2013 | Blog

Today, our country honors and recognizes our Veterans. This day represents much more than another day off; it's a day of RESPECT. Today we give THANKS to all of those who have served our great country. Today is also a day to remember freedom isn't free. My...

5 Tips Every Insurance Agent Should Consider For Linkedin Success

by Christopher Paradiso | Nov 3, 2013 | Blog, Linkedin

If you’re an insurance agency owner like me who writes a large portion of my business in the commercial lines area, then you should be looking at LinkedIn regularly. It can be a extremely beneficial when attempting to find prospects in the business world, and so...

3 Reasons Your Agency’s Brand Needs A Social Existence

by devparadiso | Oct 22, 2013 | Social Media

“Everyone is online” is becoming a more redundant phrase in our culture. They hype is nothing to shrug at, however. The bottome line is there are consumers waiting for just one impression from your agency to make you their change they’ve been searching for. People...