ParadisoPresents

Social Media Resources for the Independent Insurance Agent

Agency Retention: Fixing What Was A Steady Leak Into A Slow Drip

by Christopher Paradiso | Oct 15, 2013 | Being Successful, Blog, Marketing Tips For Insurance Agencies, Tips & Tricks

What is your agency doing to retain its current business? This is a very valuable question and the answer is even more valuable. First of all, you always need to be doing something to keep the current business that has already been written. This is easier said than...

Three Comments Regarding Our Award From The PIA National For Social Media Excellence

by Christopher Paradiso | Sep 24, 2013 | Being Successful, Social Media

Well, Paradiso Insurance finally did it! Our agency, that has been embracing social media consistently for the past four years has finally won the award from the PIA National for Social Media Excellence. When we received the phone call, happy wasn't the word....

Mobile Friendly Vs. Mobile App: Comparing Apples To Oranges

by Christopher Paradiso | Sep 16, 2013 | Blog, Mobile App

Often I hear people compare app versus mobile friendly, but really it’s like comparing apples to oranges. An app is used predominantly for existing clients and for that personal type of interaction, whereas a mobile friendly site is used for the purpose of...

The Secrets And Power Of YouTube For Insurance Agencies

by Christopher Paradiso | Sep 9, 2013 | Social Media, YouTube

Back in 2009 our agency started using YouTube videos as a means of internet marketing. The key point of utilizing YouTube videos is chiefly due to the fact that Google owns YouTube and I personally feel that this makes a significant difference with our SEO. Several...

Don’t Forget The Obvious When It Comes To Keywords And Your SEO Campaign

by devparadiso | Sep 3, 2013 | Blog, SEO

In previous posts, we have talked about the importance of understanding what your keywords are for your website and your traffic. My favorite tool has always been Google AdWords Keyword Tool when it comes to doing my research. However, we need to discuss some of the...

The Betty Crocker Ingredients Of a Successful Insurance Agency

by Christopher Paradiso | Aug 30, 2013 | Blog

The Betty Crocker recipe for a successful insurance agency consists of four key ingredients. These four key ingredients are what should be implemented into your agency in order to foster success. First Ingredient: Attitude Let's first define attitude- it is a position...