ParadisoPresents

  True Story Recently, I worked with an agency that had the foundation and structure that any other business has to begin and continue a successful marketing campaign.  The three main components they had were: Brand and Identity: A clear and concise identity and...

Kate on Google+ Had a really good conversation with an acquaintance who is in the business of directing social media for small businesses varying from different background with the same issue as mine: The owners don't understand our goal for their company and we have...

Read an article several weeks ago regarding the idea of offering customers a "no haggle" price policy. We've seen it all before, and for me, I saw it all too often in the auto industry. Now, while I think that this works ideally well in certain industries, lets take a...

When I walk into the office, look at my staff, see their family pictures on their desk, I am constantly reminded of my role as the leader of our ship.  Depending on my guidance is how their family will survive.  At the end of the day, my grade as a leader is the...