ParadisoPresents

Social Media Resources for the Independent Insurance Agent

Make Your Marketing Effective by Doing These Two Things Daily

by Chris Paradiso | Feb 13, 2015 | Being Successful, branding, content marketing, Digital Marketing, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, Social Media

Create text based content Creation of new content will help fuel your brand and increase exposure in the world of Google. So what kind of content should you agency be producing? Great question. Each agency is different because it comes down to what your agency wants...

Marketing for Real Growth

by Chris Paradiso | Feb 6, 2015 | Being Successful, branding, Digital Marketing, independent insurance, insurance marketing, marketing, marketing strategy, Marketing Tips For Insurance Agencies, ROI, Social Media, Tips & Tricks

Is your agency growing? If the answer is yes, then how much and how? If the answer is no, then why? Let’s tackle the first question; how much did you grow? Let’s say that your growth was 9% this year. How do we analyze that number? The key is to understand how...

Is Your Agency Checklist Marketing?

by Kelly Donahue-Piro | Feb 5, 2015 | agency performance partners, Being Successful, Blog, branding, Digital Marketing, Facebook, independent insurance, insurance marketing, Linkedin, marketing, marketing strategy, Marketing Tips For Insurance Agencies, SEO, small business, Social Media, Tips & Tricks, Twitter, YouTube

I love it! Your agency is marketing! You are doing more than most! Now is the time to get really serious about your strategy. Too often I find agencies are doing what I call checklist marketing. Check! I posted on Facebook today. Check! I posted a blog. Check! I...

Let’s Talk About Your “Why”

by Chris Paradiso | Feb 5, 2015 | Being Successful, branding, Digital Marketing, independent insurance, insurance marketing, marketing, Social Media, Tips & Tricks

Have you seen the iconic 2009 TED Talk by Simon Sinek? The talk was about how great leaders must inspire trust, cooperation, and action. If you have NOT seen or heard that talk PLEASE drop everything you're doing and watch it. Simon talks about a simple but...

Blogging- Is It Still Important?

by Chris Paradiso | Feb 2, 2015 | Blog, Marketing Tips For Insurance Agencies, SEO, small business, Tips & Tricks

There is still some debate out there in the business world as to whether blogging is still relevant in today’s social media marketing environment. It is a very good question, and I get asked it on a weekly basis. Here is my approach in answering that question:...

Social Media IS on Your Side: 3 Common Misconceptions

by Julia Czelazewicz | Jan 30, 2015 | Being Successful, Blog, Digital Marketing, marketing, Marketing Tips For Insurance Agencies, SEO, small business, Social Media

1. Social media and the digital world is not “real” and cannot be not genuine. Interactions in the digital world may not hold the same quality as person to person communication; however, this does not mean these interactions mean nothing. They can actually mean a...