ParadisoPresents

Social Media Resources for the Independent Insurance Agent

Content Marketing: Four Questions You Must Ask Yourself

by Chris Paradiso | Jan 15, 2015 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks

Is your goal to sell more insurance? If so, you need to get focused on your core audience. If you haven’t already, you have to start by answering these four questions and make sure your agency’s entire marketing team pastes them to their foreheads. 1. Who? Who...

Social Timing is EVERYTHING!

by Chris Paradiso | Jan 7, 2015 | Facebook, Linkedin, Social Media, Twitter

*Please Take Notice--- the times below are based on the specific geographic market which was New England (Connecticut). I have recently tracked my social results and what I found to be true is: Instagram Best Posting Times came from 2-5pm with Peak times coming in...

4 Principles to Your Content’s Success

by Chris Paradiso | Jan 4, 2015 | Being Successful, Digital Marketing, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks

Content marketing is vital to every agency's marketing strategy. As an agency owner you need to devote time,energy and money to developing various types of content, including white papers, Google + posts, tweets and blogs, which appeal to and engage with your agency's...

Your 2015 Marketing Strategy

by Kelly Donahue-Piro | Dec 26, 2014 | Being Successful, Blog, Brand Camp, Digital Marketing, Facebook, Google, Linkedin, Marketing Tips For Insurance Agencies, SEO, Social Media, Tips & Tricks, Twitter, Vine, YouTube

As we work to build the marketing strategy for Paradiso Insurance there are three components we always focus on: Interest Generation Marketing to prospects during the sales process Marketing to the current clients Many agencies only focus on interest generation,...

Facebook Has Changed… Have You?

by Chris Paradiso | Dec 18, 2014 | Digital Marketing, Facebook

Things seem to be getting uglier for small businesses in the world of Facebook. The most recent development that took place November 5th’s ban on like-gating. This is the practice of forcing a customer to like your page in order to receive the content on the other...

Achieving a Successful ROI From Your Social Media Strategy

by Chris Paradiso | Dec 10, 2014 | Social Media

Many agency owners are still trying to determine the success and influence social media has had on their overall return on investment. Most arrive at the same questions- is social media is a waste of time? Should they put more effort and initiative into another...