ParadisoPresents
Social Media Resources for the Independent Insurance Agent
What NOT to Do in Your Social Media Strategy
Today I would like to discuss what agencies should NOT being doing with their social media strategy. There are several common social tactics that are ineffective for your agency, and in many cases, can be damaging to your agency’s brand. Let's talk about ‘Like...
FUEL Your Creative Content
Anyone can be taught how to do something, but true success lies within the people who can do something to the fullest. People who master a skill know that skill not only as an action, but as a concept. Now, let’s relate this to content marketing. If you already know...
5 Ways Your Social Media Impacts Your SEO
Beyond The Bots It's no secret that SEO and Social Media are both key components of a solid digital marketing strategy, but how much does your social media presence impact your site's SEO? Here are 5 ways that you may not have thought of. Backlink...
The Four Social Media Content Mistakes Your Agency Should Avoid
Most marketing articles discuss the strategies that agencies should implement in the social world, so I wanted to spend today giving my own marketing advice regarding this topic. Here are four social media content mistakes that every agency should avoid. Mistake...
Story Telling within your Agency’s Content
Let's talk about storytelling within your agency’s content. Despite all the hype of big data and the necessary importance of creating content, the role of storytelling helps prospects and clients put themselves in the shoes of the people within the story. My goal is...
Keeping in Touch in a World that’s Losing Touch- Social Media for Small Business
By Guest Blogger Julia Czelazewicz As the world of social media continues to grow and become more saturated, it seems as though standing out and making your voice heard becomes more difficult as well, especially for small business. So how is it that a small business...