branding Archives - Page 2 of 3

The Strength of a Successful Insurance Agency Brand

by Chris Paradiso | Mar 1, 2016 | branding

Share This: by Nothing’s easy about selling an insurance product that people wish they didn’t even need. While it may seem like a difficult product to sell, I’m here to tell you that the secret to your insurance agency’s success lies in the strength of...

Branding Your Insurance Agency Through Your Employees

by Chris Paradiso | Jan 12, 2016 | branding

Share This: by When you look at and study really successful businesses you invariably find the same three characteristics in everyone of them. (1) They have a clear and inspiring sense of purpose, passion, and direction, which everyone understands. This acts acts as...

YES, You Can Build an Awesome Personal Brand

by Chris Paradiso | Jul 23, 2015 | Digital Marketing

Share This: by The term “branding” has long been relegated to large companies. But today, thanks to social media, every individual has a personal brand. Not many of us insurance agents have consciously cultivated our personal brand, but they exist nonetheless. Social...

What is YOUR Personal Brand?

by Chris Paradiso | May 26, 2015 | branding, content marketing, Marketing Tips For Insurance Agencies

Share This: by An essential part of networking today is to be “memorable” for the right reasons. OK, what does this mean? It means recognizing and developing your personal brand. Without the creation of your personal brand, it will be very difficult to...

10 Ways Your Agency Should Watch It’s Tone

by Chris Paradiso | May 5, 2015 | branding, content marketing, insurance marketing, marketing strategy, Marketing Tips For Insurance Agencies

Share This: by Do you want to know what giants like Microsoft, LinkedIn, Geico, Allstate and Google all have in common when it comes to the world of branding? I bet you won’t guess because I myself was shocked to see that these giants all focused on their...