by Chris Paradiso | Dec 18, 2014 | Digital Marketing, Facebook
Share This: by Things seem to be getting uglier for small businesses in the world of Facebook. The most recent development that took place November 5th’s ban on like-gating. This is the practice of forcing a customer to like your page in order to receive the content...
by Chris Paradiso | Dec 12, 2014 | Digital Marketing
Share This: by As marketers in the insurance industry, we have a responsibility to make our campaigns as effective and efficient as possible. Over the past several years, we have learned that this is accomplished through inbound channels like social media, search...
by Chris Paradiso | Dec 10, 2014 | Social Media
Share This: by Many agency owners are still trying to determine the success and influence social media has had on their overall return on investment. Most arrive at the same questions- is social media is a waste of time? Should they put more effort and initiative into...
by Chris Paradiso | Dec 5, 2014 | Marketing Tips For Insurance Agencies, Social Media
Share This: by Today I would like to discuss what agencies should NOT being doing with their social media strategy. There are several common social tactics that are ineffective for your agency, and in many cases, can be damaging to your agency’s brand. Let’s...
by Chris Paradiso | Dec 2, 2014 | SEO, Tips & Tricks
Share This: by When I think back to being in grammar school, I think about my wardrobe and how my mother had it fully automated for me. I had certain shirts for Monday, certain pants for Tuesday, and so on. I have to say it was quite the system. Automation plays a...