Share This: by

à  Define your agency

            If someone were looking through your window at your agency, what would they say?

 

SOCIAL MARKETING VS. DIGITAL MARKETING

 

à    SOCIAL MARKETING– our philosophy has always been that Social marketing isn’t just about social media; it is about marketing yourself, your company, the vision and the company as a whole.  How to market yourself and that vision with the use of social media.

 

Show ways to portray your vision through Social Media.

 

The TOOLS To Social Marketing

 

 

à    BLOGGING-is a type of website or part of a website supposed to be updated with new content from time to time

Starting a word press blog

How to blog properly for your insurance agency

Key Words to optimize your agency

BACKLINKS

How to complete a blog soup to nuts

 

USING PRODUCER ONLINE- to blog Good Rich content

                        Info on anything insurance related

 

 

à    Facebook

How to set it up

Personal vs. Business- Why you should have both for yourself and your agency

Adding video

Adding pictures

Newest additions to Facebook

How Facebook can be your businesses/your BEST marketing tool

Keeping people up-to-date with daily activities, community service, charity work

 

 

à    Google+

Vs. Facebook?

Pros to utilizing this tool

How to set it up

Google+ and your agency reviews

 

 

 

à    Pinterest

How to set it up

How does it work

How it can be utilized for business marketing

 

 

à    YouTube

How to upload a video

How to properly Search Engine optimize the video

Categories for the videos

Summary of video

Sending internal videos to the staff

Video Marketing tips to business owners

 

UBL.org

à    Animoto

How to make a video

How to promote Animoto videos

How to add music

Create video

Animoto video to YouTube

You have the video…now where to place it?

Co-Branding video- you WANT your potential client/partner to utilize the video also.

 

DIGITAL MARKETING

           

à    Components:

Talk about email newsletter

Email blasts

What to blast

How to blast

Back linking- are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node

Videos through email blasts

 

 

           

à    WEBSITE

Why having a SEO optimized website is essential!

Websitegrader.com

Giving back to clients “Partners Page”

The Value added that comes along with the partner’s page.

Claims Page

Video for Claims customers

How websites are affected by PANDA

Backlinks

 

à    GOOGLE ANALYTICS

Measuring the results/progress/problems/keywords of Google.

 

 

à    WEBSITES:

Mashable.com

Socialmediaexaminar.com

SEMRUSH.com

SEOMOZ.com

PR WEB- Press Releases- is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.

 

 

 

à    Penguin Updates

What is it?

Changes

What to expect

How to combat the changes

 

 

 

 

Facebook

LinkedIn

Twitter

Stumble Upon is a discovery engine (a form of web search engine) that finds and recommends web content to its users.

Hoot suite

 

 

No Time? Hoot suite can help

 

 

à    ENRICHING THE COMMUNITY

           

What every agency can do to combat direct writers while setting your agency apart from the other independent agencies within your area.

 

 

MyStaffordSprings

Community Service Award

Local Business discounts

Partners Page

YouTube page for MyStaffordSprings

LIVE With Kate & Kurt

History Segment with Mr. Dutton

Stafford Cribs

Local Businesses

Offering social media classes

Social media classes for business owners

 

 

 

 

 

 

 

à    REVIEWS

 

Reviews are searchable by search engines such as Google and naturally the most recent ones will appear first in searches. Make sure your customers are giving you reviews.

 

Reviews help

1. Search engine rankings
2. Credibility
3. Reassurance
4. Understanding that the Internet marketing is changing.

Bing no longer takes reviews but rather collects them from other outside sources and search engines.

Words within the reviews matter, just as we spoke of Google reads words.

 

Having direct links to reviews on website is crucial